Breaking News! Canyon & REI Partnership! Well, Good or Bad?

https://youtu.be/zoKOhcalCl0 REI's recent partnership with Canyon Bicycles signifies a significant step in expanding its service offerings and catering to a wider range of cycling enthusiasts. By becoming an authorized service center for Canyon bikes, REI is providing customers with convenient…

Published: February 18, 2026


REI’s recent partnership with Canyon Bicycles signifies a significant step in expanding its service offerings and catering to a wider range of cycling enthusiasts. By becoming an authorized service center for Canyon bikes, REI is providing customers with convenient access to expert maintenance and repair services. This collaboration aims to enhance the overall cycling experience, ensuring that Canyon riders can keep their bikes in top condition and enjoy hassle-free cycling adventures.

https://www.canyon.com/en-us/
https://www.rei.com/

Brain (Bicycle Retailer and Industry News) article:
https://www.bicycleretailer.com/retail-news/2024/10/30/rei-now-canyon-authorized-service-partner

The once-booming bike industry is now experiencing a period of significant upheaval. Fueled by pandemic-driven demand, the industry faced unprecedented supply chain disruptions, component shortages, and inflationary pressures. As a result, many bike manufacturers and retailers overproduced inventory, leading to a glut of bicycles and a subsequent correction in the market. This shift has resulted in price reductions, inventory write-offs, and layoffs within the industry, forcing businesses to adapt to a new reality characterized by reduced consumer spending and increased competition.

As The Wheel Turns, So Do The Days of Our Rides. This series is my reflection on current events in the industry and consumer perspective. With my 30 years in the business, I try to give a better understanding and some added context to today’s topics. Let’s have a look.

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Music By:
Song: Keep Stompin’
Music by: CreatorMix.com
Video: https://youtu.be/XnBCcQ9tupY
Song: No Remorse
Music by: CreatorMix.com
Song: Smoke Rising
Music by: CreatorMix.com
Video: https://youtu.be/_oaZzkn0bW4

0:00 Into
0:38 Looking Back
1:25 Where Did Canyon Come From
2:26 Where Did REI Come From
3:53 That is their current challenge
5:55 Current state of Canyon
7:06 How is REI holding up
8:44 Is this a Win for Canyon
10:26 Is it good for the Customer
11:02 Hurt or Help your local shops
14:17 Is Trek and Specialized Scared?
17:18 Slide Show

#bike #bicycle #sports