⚙️ Interview with John Bradley ⚙️ Trek Brand in the 90’s (Gary Fisher, Klein, LeMond, Bontrager and many more):
In the 1990s, Trek Bicycle expanded its reach by acquiring other bicycle manufacturers. While Trek remains the main brand, they kept these acquisitions separate for a period, with their own catalogs and marketing. Here are the prominent Trek-owned brands from the 1990s:
✅ Bontrager Cycles (1995): Originally a one-man shop founded by Keith Bontrager in 1979, Bontrager Cycles focused on high-quality bicycle components like handlebars, stems, and wheels. After the acquisition, Bontrager continued to develop and manufacture components specifically for Trek bikes, while also expanding their own brand offerings.
✅ Gary Fisher (1993): A pioneering mountain bike brand known for its comfortable geometry and innovative designs, founded by Gary Fisher in 1983. Acquired by Trek in 1993.
✅ Klein (1995): A high-end American brand recognized for its advanced aluminum frame technology using the Bexadrenal process. Founded in 1982 and acquired by Trek in 1995.
✅ LeMond (1995): Named after cycling legend Greg LeMond, these bikes focused on high-performance road bikes. Founded in 1983 and acquired by Trek in 1995.
By acquiring these brands, Trek aimed to diversify its product line and cater to a wider range of cyclists. While some of these brands were eventually phased out and integrated under the Trek umbrella, their influence can still be seen in Trek’s bikes today.
As The Wheel Turns, So Do The Days of Our Rides. This series is my reflection on current events in the industry and consumer perspective. With my 30 years in the business, I try to give a better understanding and some added context to today’s topics. Let’s have a look.
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My passion for bikes started when my parents opened a shop in the 1980s called Parker Bikes (we were located in Parker, Colorado). My love for cycling has continued since then, in my work and with my hobbies of road cycling and mountain biking. After my parents’ shop closed, I worked for other bike shops (including Lee’s Cyclery in Fort Collins), where I built and sold bikes, fixed and tuned up bikes, and managed inventory.
I love working on bikes and want to share my passion for cycling with others. So, next time you’re talking cycling with someone and wondering how to get started or where to go from here, you can think, “I know a guy!”
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Music By:
Song: Keep Stompin’
Music by: CreatorMix.com
Video: https://youtu.be/XnBCcQ9tupY
Song: No Remorse
Music by: CreatorMix.com
Song: Smoke Rising
Music by: CreatorMix.com
Video: https://youtu.be/_oaZzkn0bW4
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