🚨 Shop Talk Tuesday 🎬 Let’s Talk about Bicycle Wheels 🗞️ How’s June Going for the Big Boys?

Last week’s episode:

While the broader cycling industry faces significant headwinds, including inventory overload and economic uncertainties, in 2024-2025, the brick-and-mortar presence of major brands like Trek and Specialized in Colorado appears to be adapting, albeit with some notable shifts. Trek, for instance, maintains a strong retail presence across the state, with company-owned stores in key cycling hubs such as Boulder, Fort Collins, Denver, and Loveland. These stores continue to offer a wide range of products, from entry-level to high-end, and engage in sales and clearance events as the market adjusts to excess supply. Specialized has also been active in Colorado, with direct retail operations and strategic moves, such as taking over former Trek locations in Northern Colorado (e.g., Fort Collins and Loveland, via Incycle, a Specialized subsidiary), indicating a continued commitment to a physical retail presence. However, both brands, along with the broader industry, are navigating a period in which deep discounts are standard to move inventory, and consumers are increasingly price-conscious. The success of these flagship stores in Colorado hinges on their ability to manage inventory, offer comprehensive service, and maintain brand loyalty amid a turbulent market and evolving consumer buying habits. This may involve focusing on direct sales channels and partnerships to support their retail footprint.

🚴‍♀️ Looking to upgrade your ride? The quickest way to enhance performance has always been with new wheels and an upgraded chain for crisper shifting.

Check out these trusted partners:

✅ Bicycle Wheels Warehouse
Custom Wheels for Rim Brakes: bicyclewheelwarehouse.com
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✅ Upgrade your ride with the best Bicycle Chains on the market.
Connex German Steel with WAX Options:
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Or Other Brands:
✅ VITAL BIKE CHAINS – WAX BICYCLE CHAIN SERVICE

Home

Build your shop up with tools and supplies from JensonUSA.
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Tools and Products Featured (Affiliate):
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Where to find me:
🩷 Website: https://iknowaguybicycles.com
❤️ “The Guy’s” T-Shirts: https://i-know-a-guy-bicycles.myspreadshop.com/
🧡 Bikes: https://iknowaguybicycles.com/product-category/bikes/
💛 Parts: https://iknowaguybicycles.com/product-category/accessories/
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🩵 E-Mail: justin@iknowaguybicycles.com
💙 Instagram: https://www.instagram.com/iknowaguy_bicycles/

Let’s have a look.
This Old Bike @This_Old_Bike

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📬 Attention Companies: If you are interested in working with me, don’t hesitate to get in touch with me here at justin@iknowaguybicycles.com

If there is Music.
Music By:
Song: Keep Stompin’
Music by: CreatorMix.com @CreatorMix

#bike #bicycle #sports

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