💥 In this explosive 27th episode of the Shop Talk Tuesday podcast, we are joined by two of the most influential voices in the industry: mountain bike pioneer Gary Fisher and industry analyst John Bradley. As we navigate the early weeks of 2026, the conversation has shifted from “market correction” to a total survival of the fittest.

Last Week’s Episode:

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3:16 Trek Bikes’ business model and brick-and-mortar investment
10:34 Schwin: The Five Generations of a Bicycle Dynasty movie
13:23 ISO standards for tubeless rims and tires explained
14:32 TPU bike tubes vs tubeless performance and weight
19:49 Rise of gravel biking popularity vs road cycling safety
28:07 Gary Fisher limited edition bicycle designs 2026
36:50 History of Trek Bikes’ acquisition of Gary Fisher Mountain Bikes
43:46 UCI regulations on 29er mountain bike wheel sizes
46:31 Modern steel and titanium bicycle frame manufacturers
1:18:46 Silca hot wax chain lubrication vs traditional drip lube