Specialized: What’s REALLY Going On Behind the Scenes?!
Brain (Bicycle Retailer and Industry News) article:
✅ Specialized expands Morgan Hill footprint, relocates Colorado employees
https://www.bicycleretailer.com/industry-news/2025/05/29/specialized-expands-morgan-hill-footprint-relocates-colorado-employees
✅ Merida writes down $105 million impairment related to the Specialized investment
https://www.bicycleretailer.com/international/2025/03/14/merida-writes-down-105-million-impairment-related-specialized-investment
✅ Specialized opens new 587,000-square-foot distribution center
https://www.bicycleretailer.com/industry-news/2024/09/25/specialized-opens-new-587-000-square-foot-distribution-center
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0:24 Specialized Closing Boulder Colorado Office / Specialized Relocating 50 Employees
0:57 Specialized Pearl Izumi Building Acquisition 2023 / Future of Specialized Boulder Facility
1:25 Specialized Streamlining Communication Morgan Hill / Why Specialized is Consolidating Teams
1:44 Specialized Bikes Built by Merida / Merida Stake in Specialized
2:14 Specialized Retail Location Financial Anchor / Merida Blaming Specialized Retail
2:46 Specialized Utah Warehouse Ownership / Specialized Salt Lake City Distribution Center
3:28 Cost of Living California vs Colorado vs Utah / Morgan Hill vs Salt Lake City Economics
4:44 Best Way to Protect a Bike Company from Headwinds / Consolidating Specialized Offices to Salt Lake City
6:46 Corporate Headquarters Location Touting / Specialized Morgan Hill Vibe
7:17 Do Customers Care Where Specialized HQ Is?
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