You’ll Never Guess Who Owns Your Favorite Bike Brand

Yes, Pon Holdings (Pon Bike) is a major player in the cycling industry that many people might not know. It’s a Dutch multinational corporation that owns several iconic bicycle brands, including:

⚙️Cannondale
⚙️Cervélo
⚙️Schwinn
⚙️Monggose
⚙️Santa Cruz
⚙️GT
⚙️Focus
⚙️Gazelle

Pon’s influence extends across various cycling segments, from high-performance road bikes to mountain bikes and urban commuters. Pon Holdings plays a significant role in shaping the global cycling industry by owning and operating these diverse brands.

Pom Holdings:
https://pon.com/en/
Pon Bike:
https://pon.bike/
Dorel Purchase:
https://www.bicycleretailer.com/industry-news/2021/10/11/pon-agrees-buy-dorel-sports-810-million
Derby Purchase:
https://www.bicycleretailer.com/international/2012/05/29/pon-fast-tracks-derby%E2%80%99s-delisting
Mike’s Bikes Purchase:
https://www.bicycleretailer.com/retail-news/2021/08/18/bay-area-retail-powerhouse-mikes-bikes-sold-pon-group-owner-santa-cruz-and

As The Wheel Turns, So Do The Days of Our Rides. This series is my reflection on current events in the industry and consumer perspective. With my 30 years in the business, I try to give a better understanding and some added context to today’s topics. Let’s have a look.

🗞️ Sign Up for my Newsletter: http://eepurl.com/hRAwTP

Tools and Products Featured (Affiliate):
🛠️ Shop Tools to Parts That I Use in the “Garage Shop”: https://www.amazon.com/shop/iknowaguybicycles

🚿 15% Off Lithium Products that I used in my videos: https://lithiumautocare.com/?ref=IKnowAGuyBicycles

The Tech “B” Roll:

Where to find me:
🩷 Website: https://iknowaguybicycles.com
❤️ “The Guy’s” T-Shirts: https://i-know-a-guy-bicycles.myspreadshop.com/
🧡 Bikes: https://iknowaguybicycles.com/product-category/bikes/
💛 Parts: https://iknowaguybicycles.com/product-category/accessories/
💚 Facebook: https://www.facebook.com/IKnowAGuyBicycles
🩵 Twitter: https://twitter.com/IKAGBicycles
💙 Instagram: https://www.instagram.com/iknowaguy_bicycles/

📬 Attention Companies: If you are interested in working with me, don’t hesitate to get in touch with me here at justin@iknowaguybicycles.com

Music By:
Song: Keep Stompin’
Music by: CreatorMix.com
Video: https://youtu.be/XnBCcQ9tupY
Song: No Remorse
Music by: CreatorMix.com
Song: Smoke Rising
Music by: CreatorMix.com
Video: https://youtu.be/_oaZzkn0bW4

0:00 Into
0:55 One of the oldest companies, 1867
2:01 Pon Holdings Buying Bike Brands
2:44 The Bike Industry Giant Grows
3:57 Pon Bike Buys Bicycle Retail Chain Mike’s Bikes
4:33 Pon Holdings steals sale for Trek Bikes (Colorado’s Elevation Cycles locations)
6:10 Boom or Bust of Others (Retail Whiplash)
6:44 Going into 2025
8:01 A little about those brands they own
8:12 Cannondale
8:55 GT Bicycles
9:20 Santa Cruz
9:37 Cervelo
10:12 What does 2025 look like for the Bicycle Industry with Pon Bike in it
11:51 My 35 years Perspective Going Forward
13:15 Can they shift the market for new riders
14:18 Leveraging 18 Mike’s Bikes Locations
15:21 Recap